By now I had hoped that reason would prevail, but BET's executive leadership is so arrogant, that they are willing to have their entire lineup of 27 new shows be overshadowed by one ill-conceived show that never should have been green-lighted in the first place. If you check the stories from the Television Critics Association events this weekend, "Hot Ghetto Mess" dominated the coverage. Just do a simple
news search online for "Hot Ghetto Mess."
BET's attempt to proceed with the show by any means necessary demonstrates poor judgment on the part of BET's executive leadership. BET executives exhibited poor judgment when they elected to call the show by the same title as a website featuring rampant nudity, photos of teenage girls partially clothed, and photographs of very young African American children in abusive and neglectful situations. BET's
executive leadership exhibited poor judgment when they allowed their client's logos and advertising to appear on the same page with a racist blackface cartoon.
The corporate logos for State Farm, the Home Depot, Yum Brands , Target, Daimler Chrysler, and AT&T ads were all captured displayed beside a racist blackface cartoon character and on the BET.com page that was promoting the show. The pages have been altered, but screen captures are available. Both the Home Depot and State Farm insurance have issued public statements repudiating BET for associating their
products and services with something called "Hot Ghetto Mess."
Not a single BET employee realized that their sponsors MIGHT have a problem with their products and services being associated with a blackface cartoon and something called "Hot Ghetto Mess." This indicates a problem with BET's corporate culture and infrastructure that can only be corrected with intervention from Viacom. BET could
be a valuable property in the future, but If you continue to allow BET to burn bridges and offend their target audience, the only likely outcome is a decrease in Viacom shareholder value as the network continues to flounder and its ratings stay flat. What use is paying tens of millions of dollars for new programming if the public perception of the network is so poor within its target audience that
they stop watching in disgust.
Although I loath to ask you to endure this, I encourage you to go to the site HotGhettoMess.com and ask your self if this is the kind of content that you want your client's products and brands associated with directly or indirectly.
You can follow my concerns with BET's "Hot Ghetto Mess" on my blog What About Our Daughters? located at whataboutourdaughters.blogspot
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Gina
What About Our Daughters
"Combating negative portrayals of African American women in popular culture."
whataboutourdaughters.blogspot
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